A Guide to Williams Furnace Products Posted on December 29, 2021 When it comes to residential heating, only a few names stand out like Williams. The storied brand has been in the home heating and air conditioning business since 1916, when founder Jesse Williams ventured into gas steam radiators. Since then, the company has grown to be one of the leading names when it comes to heating, AC and ventilation. Today, the brand first known as Williams Radiator, then Williams Furnace, has evolved into Williams Comfort, mirroring the company’s impressive growth into other product fields, backed by more than 100 years of expertise. About The Williams Furnace Line In spite of the new name, furnaces remain Williams’ specialty. This can be seen in the diverse array of furnaces and heaters the company offers, including: Direct vent furnaces Counterflow furnaces Floor furnaces Vented room heaters High efficiency models In fact, Williams has a model for just about every heating size, power source, and specific need. What’s more, almost all of the brand’s furnaces meet the GSA requirement for “Made in America”, with 90% of components coming from the US and 10% sourced from NAFTA approved partner suppliers in Italy and Taiwan. This means that almost every Williams furnace you buy is proudly made in the USA. Our Recommended Williams Furnace Products Budget heating solution: Williams Furnace Company 3003 30,000 BTU Gravity Direct Vent Wall Furnace This direct-vent wall furnace combines efficiency and affordability. It can generate up to 30,000 BTUs at 73% thermal efficiency, while being agreeable on your wallet. A compact unit at just 10 ¼” deep, it can be used in smaller living areas, garages and workshops, requiring just 30” of top clearance. Inside, a heavy-duty cast iron burner and ceramic-coated combustion chamber ensure long operating life. For safety, the sealed combustion chamber doesn’t use any room air, and all vent caps have a built-in “Bird Guard” feature. The unit is available in both natural gas and propane versions. Price: $1,465.00 Williams Furnace Company 3003 30,000 BTU Gravity Direct Vent Wall Furnace This direct-vent wall furnace by Williams Furnace Company is a highly efficient indoor heating unit that, operating at 30,000 BTUs, works to safely dist... View Product For high efficiency: Williams Furnace Company 177351 17,700 BTU High Efficiency Direct Vent Wall Furnace This highly compact unit measures only 8 ¼” deep, making it ideal for tight spaces where bigger wall furnaces may not fit. But don’t let its small size fool you: this high-efficiency heater packs a lot of features behind its low-profile frame. These include a two-speed recirculating fan; sealed combustion chamber that uses no indoor room air for safety; a programmable timer; and 2,000 ft. elevation rating. Price: $2,665.00 Williams Furnace Company 177351 17,700 BTU High Efficiency Direct Vent Wall Furnace This direct-vent wall furnace by Williams Furnace Company is a highly efficient indoor heating unit that, operating at 17,700 BTU, works to safel... View Product For aesthetics: Williams Furnace Company 350252A 35,000 BTU Vented Hearth Heater with Fireplace Front More than just a vented heater, this sleek hearth features a fireplace front for a more cozy experience. It’s ideal for hard-to-heat areas and doesn’t require power to operate, other than the optional blower. The gas burners are engineered for maximum heat efficiency with minimal ignition noise, assuring plenty of quiet nights by the fireplace, while the louvered top and front grille are designed for improved heat circulation even without a blower. The B-vent heater is available in natural gas and liquid propane, and also comes in higher ratings up to 50,000 BTU. Price: $1,385.00 Williams Furnace Company 350252A 35,000 BTU Vented Hearth Heater with Fireplace Front Adding a focal point to your room, while also adding heat is easy with the fireplace front of the Williams Vented Hearth Heater. With 35000 BTUs, ... View Product For floor heating: Williams Furnace Company 450562A 45,000 BTU Floor Furnace Williams’ floor furnaces are designed for efficient heating and low fuel consumption, and this model is no exception. The heater is fitted with a floor-register grille and non-electric pilot, ensuring continuous operation even without power. Inside, the combustion chamber is engineered for easy maintenance, while the heavy-duty Made in America burners ensure long life and years of steady, quiet operation. Williams floor furnaces meet the latest American National Standards Institute requirements and come in natural gas and propane versions. Price: $1,869.00 Williams Furnace Company 450562A 45,000 BTU Floor Furnace Whether it's for a remodel, new construction, or any place where space is limited, the Williams Floor Furnace efficiently warms the room without the need of a ... View Product Mickey Luongo Mickey is the resident heating and air conditioning expert with over 15 years of experience in the industry.